It all began, just by change in a previous life, in Bologna. Actors and directors from DUSE theatre found a shelter in our place while on tour. A warm yet familiar place far from a cold Hotel room. Meet people, have exchanges, a whole outer world entering our every day things represented a new turn bringing some kind of awakening in our true some kind for hospitality, being for us people from Emilia Romagna an actual heritage.
After landing in Milan, we got to this “garden quarter” a living neighborhood, close to the historical center of town, this building from the early 1900s just happened to fascinate us with its almost oriental, hidden back-yard but yet broad, bright and intimate.
We renovated it, all over, aiming to a new concept for hospitality. This came from our experience travelling round the globe, to northern Europe in particular. Feeling as being home with all those details you maybe finding only if lodging in a 5 stars hotel.
This is how RossoSegnale was born in three bedrooms B&B in Milan.
Not only this.
Keeping close to our all time passion, art, we made an art gallery, 3001 LAB, out of the original machine shop aimed to fulfill young artist’s needs. Mechanic Pit has been turned into a bright art and design pieces show case just by roofing it with a walkable glass pane.
Friendly as we are from deep inside we enjoy to be around people and this is why we often host events going from pre-dinner cocktail parties to music, reading and lot more. This isn’t only about our guests of course but addressed to all of our friends from and to Milan visiting.
Nearby the Canals (Navigli) and the renovated Harbour (Darsena) of Milano, just few steps by the Duomo, a new project fascinated us: a former photographic studio that has become an elegant home "industrial and romantic" at the same time. Alway with an artistic vocation, because the artworks of artists will alternate. See you in RossoSegnale Milano Loft.