We named it after the color of the elevator. 
The back-bone (spine) from the whole building. 
Reaching out for the sky, starting from the ground floor, connecting gravity to heavenly. 
It is a tangible sign for a vivid happy place welcoming and inviting guests to rest, also to share and get to know a bit more about Milan.

Each room has a strong defined patter, as any good tell to be told. 
You may find pieces of furniture which have been rescued, restored yet reinvented if not even found. All of them carrying their own soul, mixed together in harmony and simplicity with art and design pieces. You might have a change not only to look at them but use them, read them and also buy them.

We will cosset you on a Bio breakfast with "speciality coffee" served in the dining room in case you would like to enjoy it together with the other guests if not in the “art gallery” if you want to fall deep into an artistic meditation. 
In spring time you might find yourself “en provence” having a cappuccino and a brioche in a luxury garden.

All around and inside RosseSegnale you could feel as being at home, going trough latest art & design magazines in the living room on the garret, relaxing while reading a book or laying back chatting with never met before people, sinking in the old arm chair at the end of the garden, keeping yourself in good shape with a personal trainer in our Gym located in the “Danish Cottage” or, why not, being idle on the sun in the roof terrace or waiting sunset drinking a wine glass.

Moreover, we asked young artists to create a true path leading to 3001 LAB, the art gallery, which houses them.

We really love the Idea about the relationship existing in-between to meet and to be a guest and the environment. 
As well as inside some artist’s vision concerning the building itself and people living in there all this will then show inside and throughout art pieces.

For a short video on us, please apply the page of Matteo Bianchessi's short: http://m.youtube.com/watch feature=youtu.be&v=WA-67cx0hMc